Signage is essential to the advertisement of your company. This is one of the most significant of all the modern advertising tools. This can be created in many ways, using an assortment of materials and for a variety of occasions.

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Facets of Video Production

Video production is the art of recording moving images, then, cutting or editing portions that the director deems not relevant to the video. The recorded images are stored in video tapes, DVD’s , and solid state storage which is a device that stores recorded files. There are many facets in video production Sydney which can be very useful in seminars, marketing, and it can be an added feature in any occasion.

Corporate video production

This type is produced in order to promote a certain product or services. Most of the time, this kind of production takes several days to shoot and the finished product is shown on television. The duration of this type of video is normally thirty seconds, and within that short period, the message must be clear and direct to the point so as the target market can easily identify with the product. Among all the facets of video production, this is the most difficult because the creative team must conceptualize a short story that can appeal to the target market.

Life events

This kind of video is usually shown in special occasions such as weddings, birthdays, anniversaries, and even during wake. It is a compilation of pictures and videos from the past and turned into a short video production. Background music is added to add an emotion to the production.


Training and workforce

A video is produced as a presentation material during seminars. The subject matters are easily understood if they are presented in a video form. At times, it can be boring to listen to a speaker talk lengthily for hours, but if the materials are presented in a video form, the effect can be livelier and the seminar can turn-out to be more productive because the sense of sight and the sense of hearing are awaken. This facet of production is also useful in team buildings where everything is discussed to the group in the form of a video presentation.



This facet in video production is about documenting the life of a person and recording them in video. This is usually used in lifestyle programs, short films, and testimonials. The day-to-day activities of a person is captured on video and the aim can vary from how a particular product works wonder on the person to recording the training regimen of an athlete. Whatever the reason for the documentation, this facet of production is based on a true-to-life experiences.