Signage is essential to the advertisement of your company. This is one of the most significant of all the modern advertising tools. This can be created in many ways, using an assortment of materials and for a variety of occasions.

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Things to Consider Before Designing Custom Business Cards

There’s a lot more to business cards than meets the eye. Before designing custom business cards, know your options. To develop an informed strategy and evaluate your design options, consider these things.

Tried and True Black and White or Creative Colors?

Before going forward with the design, decide how you prefer to represent your business. A simple black and white color scheme often conveys a sense of professionalism, but depending on your business, it might not be the most effective choice. Does your business already have a color scheme or logo? Your card should be consistent with your marketing, including your website design. Although some people see black and white as a safe go-to, using colors doesn’t mean you have to sacrifice on professionalism or elegance if you use them correctly.

Standard, Cut, or Folded?

Do you want to follow tradition and go with the classic, rectangular card that fits conveniently and flawlessly into any wallet, or will die cutting or folding the card better transmit your businesses’ message and purpose? Sticking with the traditional card is a safe bet, maybe too safe. If your business has a specific market or makes iconic promotional products, die cut might be the better option. This may mean changing the physical shape of the card to represent an object, or just cutting symbols within. As for folding, you can use it to simply prop up the card or make complex pop outs.



One-sided or Two-Sided?

It can be a tough choice whether or not to print on the back and front of the card. Some people like having a blank backside to take notes and aid in networking. Besides that, printing on the back adds to expenses and runs the risk of smearing if you don’t use a varnish. On the other hand, they are custom business cards, so why waste space? It’s hard to fit everything you want onto a card, and by printing on the back, you can include a brand promise, or a representative image. Two sided printing gives you more room for creativity. The front is a space to include all the essentials in a readable format, but you have another side to play with. In the end, you have to decide which is right for your business.

How to finish?

Do you want the sleek shiny look of a gloss finish or the elegant smoothness of a matt finish? Gloss protects, but you can’t write on it. Custom business cards also offer a number of other options, such as a UV spot or metallic finish. UV spot finishes can be an effective tool to make colors or words really pop or to draw attention to certain details, while those looking for a more modern, unique look should consider a metallic finish.

There aren’t any inherently right or wrong decisions when it comes to creative business cards. After considering these options, decide and design a card that’s right for your particular business.